If you are not yet fluent in Chinese, you may be happy to read that the Chat section has a built-in translation service from Chinese to English. There are also brands with service and subscription accounts as well as Group Chats. On the chat page, you will notice that there are not only private conversations with people you know. Source: WeChat (Chats, Contacts, Discover, Me) Let’s take a look at the main features and how to use them for your business to communicate with your suppliers and partners by using an individual account.įirst, open the WeChat app to get started! What’s an advantage about WeChat is that – unlike other Chinese social media apps and search engines like Douyin and Baidu – the WeChat app and desktop version are also available in English.ĭownloading and using WeChat is free of charge. Finally, contact a user who already has WeChat for 1 month or more (you don’t have to be friends with them) and ask them to scan the QR code on your phone to finalize the setup process. Now, follow the security process to verify your user profile including a verification code to your mobile phone number. If you choose registration via mobile phone number, enter your name, phone number, and a password.Īgree to the terms of service and click on sign up. You can sign up via a mobile phone number or Facebook. Next, follow the setup and installation instructions. Go to your Apple or Android app store and download WeChat. Getting WeChatįirst, you’ll have to get the app on your phone. We’ll guide you through the process of how to use WeChat step by step. Using WeChat for your business communication in China – from suppliers to partners like KOL influencers, and your target audience – is a clever move. So, let’s look at how this popular app is structured. To connect with business partners go to their website and look for their WeChat ID, respectively the QR code or QQ number which is often the same as the WeChat ID. If you are active in the Chinese market, having a WeChat (business) account is basically a must to communicate with your sourcing suppliers, fulfillment partners, and customers in China. Chinese consumers use it to purchase items, reserve and book taxis, restaurants, etc., research, buy, chat, and much more. Today, with 1.25 billion monthly active users in 2021, the WeChat app is more than just a social network. With WhatsApp being blocked in China, users in the Middle Kingdom rely on WeChat. This is one of the reasons WeChat is far more influential than standard messenger services used around the world like other popular messenger apps like Facebook Messenger, WhatsApp, or Telegram. The app’s ecosystem has a large variety of functions and features like mini-apps. The company behind WeChat is Tencent, a Chinese multinational technology giant. This might lead to Weixin and WeChat being more separated entities in the future again. With the new Chinese Data Privacy Law effective in November 2021, more restrictions in mainland China are to be expected. A few years ago, the servers were merged and both applications offered the same functions. Originally released in 2011 with two versions on different servers, 微信 (Weixin) served the Chinese market, and WeChat was for the international market. In case you haven’t heard (we doubt it), WeChat (or Wēixìn in Chinese, meaning tiny message) is basically as synonymous with China as the Chinese wall, green tea, silk, and the spicy hot pot dish.
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